One more thing to add to the list of I things apple has.


Updated. Several months after losing the head of its iAd program, Apple(s AAPL) has filled the gap. Bloomberg reported Wednesday that the company has plucked Todd Teresi from Adobe, where he’s been the vice president and general manager of media solutions since May 2011, to lead its mobile ad team.

Update: We now know, via a source familiar with the matter but who declined to be named, that Teresi has been named the Vice President of iAd. He started at Apple on Tuesday, where he reports to Eddy Cue, the company’s VP of Internet Services.

Apple did not immediately respond to a request for comment.

iAd grew out of Apple’s purchase of Quattro Wireless. It was pitched when it launched in summer 2010 as a way to provide better, richer mobile ad experiences, with former CEO Steve Jobs boldly predicting it would capture just about half of the available market

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