1010data, the analytics-as-a-service pioneer, says it now hosts more than 5 trillion — yes, trillion with a “t” — records for its customers. If 1010data’s growth over the past year is a microcosm of the greater market, it’s no wonder we’re seeing so much excitement around technologies such as Hadoop, NoSQL databases and massively parallel analytic databases. Organizations are gathering mountains of data and need some way to store and analyze it — if not with a service provider like 1010data, then on premise.

According to 1010data’s annual assessment, data volumes just keep climbing. The total volume of data it houses grew by 33 percent, while the number of records grew by 45 percent. The records are spread across thousands of tables, the largest of which tops out at around 500 billion rows. And although these numbers might seem small in comparison with the astronomical data growth predicted by…

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