Zygna (s ZNGA), the hot social gaming startup that went public, has confounded observers by trading at a valuation less than its prior private market valuation. So much so, that some folks are saying its IPO performance will have a cooling effect on Silicon Valley startup valuations. Maybe! Having not been much of a social gamer, it is a company that is interesting to me when it talks about its infrastructure.
Anyway, this morning Ben Schachter, Internet analyst for Macquarie Securities, initiated coverage of Zynga with a neutral rating on the stock with a $9 target price — around where Zynga is trading currently. In his report, Neutralville, he had some fun facts that were astounding at the same time, so I wanted to share with you folks.
For instance, he points out that Zynga has 150 million monthly unique users but only 2.2 percent, or about 3.4…
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