Every startup wants to be the next Facebook, every founder, the next Zuckerberg and every angel investor, the next Peter Thiel. It’s easy to see why. Facebook has more than 800 million users, nearly a decade of amazing growth and it just filed the biggest Valley IPO in a decade.
Facebook is selling investors on the dream that the company is just getting started — not only with selling ad space on its current product, but in creating nearly an entirely new Internet, one where Facebook doesn’t simply create connections between sites and people but creates many different social products too.
This ambitious goal creates an interesting dichotomy. Although every hot startup wants to be the next Facebook, Facebook needs to be every hot startup as well. To execute its vision of total web dominance, Facebook is recreating and competing with nearly every significant Internet product of the last few…
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