Gigaom

Earlier this week Nielsen released a study that found just about a third of smartphone users turn to their device for shopping-related activities. The study, conducted during the third quarter of 2011, gives a good picture of how we’re using smartphones in stores. One thing the study highlights is that while not everyone is using their phone in this way, many more would like to.

Below I’ve combined Nielsen’s results with a primer on how you can get in on the trend of being a savvy shopper with your iPhone(s AAPL) specifically using apps that are available in Apple’s Apple Store.

38 percent are comparison pricing aka “showrooming”

Nielsen found that 38 percent of survey respondents use their smartphone for comparison shopping while in a physical store. This is encouraged by online retailers, and last holiday season Amazon(s AMZN) gave a 5 percent discount on certain products to users who scanned…

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