That PR Blog

I’m not an Apple fangirl. I’m not the type that would wait for hours in line to get the latest iGadget.

Okay, so I do use a MacBoook and an iPhone. But I wanted to write my first post about the anticipated launch of the next generation iPad on March 7 because I think it’s interesting from a public relations standpoint. Apple’s product launches have become so hotly anticipated that the company gets free publicity for weeks and even months ahead of time.

Apple has mastered the art of generating buzz, speculation and spilled ink.

Part of the reason for this of course, is that Apple has created revolutionary new products like the iPod and iPhone. These products have been so successful at capturing their respective markets that any time Apple releases the next generation iPad or iPhone it’s a big story about a product with the potential to sell…

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