So in my last post I talked about how Apple gets tons of publicity every time it launches a new product. With each new launch, the buzz and speculation starts well before Apple even announces a media event. But is this buzz and speculation always a good thing?
Public Relations practitioners know that media attention always comes with a certain amount of risk. You can put your key messages out there, pitch your story, set up interviews with your most media-savvy spokesperson, but ultimately you can’t control the resulting story that’s actually published.
With Apple it seems that there is an additional complication in that, because there is so much enthusiasm for their products, and because Apple is so notoriously secretive about what’s coming up next, people feel more free than usual to report speculation and rumour, often as if it is fact.
In October, 2011Apple launched its new iPhone…
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